ravings, rantings and ramblings
How does one ascertain whether a film is a hit or a flop? The equation to that has changed slightly. Earlier, films that were talked about, did well on the box office and hence were crowned ‘hits’. These days, it is all about covering the cost incurred in making a film. With that money in, a film automatically upgrades to being a ‘hit’. In macro view, the idea remains the same – movie that rakes in the moolah is successful. In micro-view, first week collections often give a film a good ROI (return on investment). Add overseas sales and rights, satellite rights and a million sponsorships, and you would hear one crew member gifting an imported car to another. And hence, a ‘hit’ it is!
So, I shall not comment on whether this film, Ishaqzaade, has the potential to become a hit or not. Reviews, never really did much for a film; other than being a loud proclamation of personal likes and dislikes. I shall however discuss a few points:
The entire look of the film is rather good. Placing a story in the middle of the rustic and rowdy cow-belt is a surefire way to appeal to the masses and to the classes. For the latter, it is like learning a new language that might just come in handy when their car breaks down on a highway near a village.
The protagonists did an ace job. Newbie Arjun Kapoor with his broody eyes and rugged smile certainly will score with a lot of women. On-screen, I meant. Not sure if he is a typical ‘filmy’ hero-material; maybe his second film would answer that. Grey to negative shades would probably work for him.
Parineeti Chopra, touted as a promising newcomer to filmdom has done a neat job in this film. She brings a certain honesty to the frame. However, being a cynic that I am, her two-film career have a common character underlining and maybe her third film would talk about her skill-scape!
Remember the Montagues and Capulets? Yashraj open up this family feud between a Hindu and Muslim family. Another sure-fire ticket to click with the audiences. Last time they tried it was in Veer Zara without the rustic belligerence of course. While the film started, I was filled with an omnious feeling of knowing how the story would end. Yes, a there were a couple of twists to it, but the ending remained what I had anticipated when my pop-corn tub was brimming.
Director Habib Tanvir’s first film Do Dooni Chaar struck a chord with me, mainly because I come from (New) Delhi. Many films have home-based Delhi – from Khosla Ka Ghosla to Do Dooni Chaar, Delhi Belly to the sleeper hit Vicky Donor. Habib tries a change of place and plonks into the heartland of UP. Throw in some tumultuous political situations and your potboiler is ready to explode! Art, sets and location certainly added to the story. However, if adding condiments to the meat made for a tasty dish, then, the quality of meat wouldn’t have mattered. The storyline was a bit stale.
Maybe it was not meant for me at all. Maybe the tobacco-chewing contractor or the sweaty salesman in UP would completely identify with the story. Maybe they would watch this film more than once. Maybe word-of-mouth in B and C class cities in India would ensure repeated viewings and that would lift Ishaqzaade to a hit!
The one thing, that was superlative in the film was the OST by Amit Trivedi. All the numbers have a different taste and after-taste Special mention of Shrey Ghoshal’s rendition of ‘Jhallah Wallah’ – the song is cracker!
Ishaqzaade, in the end, does nothing more than a good outing over a week-end before one comes back home and plugs on the hard-drive to watch some real good movies.