TheCalmDev (Dev J Haldar)

ravings, rantings and ramblings

So, what is your Tooth type?

Off late I have felt that toothpaste adverts are very similar to shampoo adverts. I apologise, if anyone reading this expected a deeper, perhaps existential dilemma that I might be discussing here. This is no less to me, as I punch the keys on my laptop.

Remember the time when one would stand in a supermarket, wondering at a wall of stashed shampoos, whether one’s hair is smooth or oily, damaged or oily and damaged, dry or dry and damaged? The wonderful it all looked as a coloured viscous liquid showed off the ‘miraculous’ results on a ‘model-head’! So, will it be egg or olive; Indian gooseberry (amla) or tea, papaya or acacia – the choices were infinite and as confusing.

Toothpastes now have started doing the same to all consumers, globally. Confuse. Back in the days, when this author was a child, one only heard fluorides. Today, the toothpaste industry rides on many things more. I am presented with the exact insurmountable question each time I have to make a purchase. Salt or Sugar? Micro-blasters or zeolites? Tartar removing or plaque removing? Peppermint or spearmint? Gel or un-gel? Red or blue? Or just white and stripes?

Oh, the pains we take for the love of pearly whites! Or shiny blacks!

Well done marketers!


9 comments on “So, what is your Tooth type?

  1. vibsbha
    November 29, 2011

    totally agreed…… are so spoilt for choices and ask me questions half of which i hve no answers or clues to .arey yaar each family member wants a diff toothpaste…….”hamarey zamaney mein” bas ek hi toohtpaste hua karti thee….. complicated world wid more complications 😦 …..

  2. Stephanie Bennis
    November 29, 2011

    I’ll admit it–I get overwhelmed in the the toothpaste isle! I’d like to think of myself as a fairly quick decision maker too, but for some reason because it’s for the sake of my dental hygiene I panic! I usually just end up going for whatever my mom bought us as kids, as long as its a reasonable price…

    • Dev J Haldar aka Calmdev
      November 29, 2011

      Thank you Stephanie for your comment! 🙂
      Agree with you. We usually associate a lot of brand loyalty to brands we have seen our parents use. But shampoos still beat me… sigh!

  3. mobin agha
    November 29, 2011

    so true Dev . .. this are all marketing gimmicks. . . but it make us look fool out there… remember Colgate as the only toothpaste available earlier . . . please add shaving cream as well… even remember the add by our own Kapil paji Palmolive ka jawab nahi . . .and girls appearing in shaving adds ufff…

    • Dev J Haldar aka Calmdev
      November 29, 2011

      Just a bit of ani-thesis when we say that consumers are very aware / intelligent these days; well marketers are sharper than we think.

  4. vibsbha
    November 30, 2011

    i still will never understand the fairness cream ads…… u use it only on the face right and yet the whole body gets fairer…..pity those who buy these creams……. now imagine these cosmetics targetting the teenage groups 😦 we were never allowed to use a lipstick till i got engaged …

  5. Hari Achariya
    November 30, 2011

    The world we are living in is driven by ‘consumerism’ and the consumers of today are much more pampered, finicky & choosy, when it comes to buying any ‘consumer product’….be it a simple toothpaste to a high-end mobile to a luxury car/apartment. And, when faced with such demanding & informed customers, the marketing strategy is devised carefully so as to cater to the entire gamut of ‘customers’ making every ‘Customer feel that he/she is treated like a KING’.
    It’s a pure case of ‘economics’, where multiple wants are met with multiple products.

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