Off late I have felt that toothpaste adverts are very similar to shampoo adverts. I apologise, if anyone reading this expected a deeper, perhaps existential dilemma that I might be discussing here. This is no less to me, as I punch the keys on my laptop.
Remember the time when one would stand in a supermarket, wondering at a wall of stashed shampoos, whether one’s hair is smooth or oily, damaged or oily and damaged, dry or dry and damaged? The wonderful it all looked as a coloured viscous liquid showed off the ‘miraculous’ results on a ‘model-head’! So, will it be egg or olive; Indian gooseberry (amla) or tea, papaya or acacia - the choices were infinite and as confusing.
Toothpastes now have started doing the same to all consumers, globally. Confuse. Back in the days, when this author was a child, one only heard fluorides. Today, the toothpaste industry rides on many things more. I am presented with the exact insurmountable question each time I have to make a purchase. Salt or Sugar? Micro-blasters or zeolites? Tartar removing or plaque removing? Peppermint or spearmint? Gel or un-gel? Red or blue? Or just white and stripes?
Oh, the pains we take for the love of pearly whites! Or shiny blacks!
Well done marketers!